Trailer Conventions Research

This part of this article particularly struck me as I have been consumed lately with trailers and the most effective trailers are the ones that only provide a sneak peak which would lead me to find out more and end up watching the whole film

http://filmmakermagazine.com/37093-first-impressions/#.UytdJvl_uSp

Some of these points given by an experienced film cutter/ trailer maker are agreeable and so I would discuss this with my group and implement it during the trailer pre-production, production and post - production.

http://www.chrisjonesblog.com/2012/02/how-to-edit-a-trailer-for-your-movie%E2%80%A6-but-the-guy-who-cuts-trailers-for-movies.html